Mastercard
I worked with Mastercard, conceptualizing campaigns aimed at encouraging customers to use their Mastercard credit and debit cards. I developed strategic content that resonated across LATAM, collaborating with banks like Banistmo, Banco Mercantil SBO, BBVA and Banco BCR. The goal was to boost card adoption, driving customer engagement and preference for Mastercard through targeted campaigns and persuasive copy.
I was involved in presenting concepts to clients, ensuring each campaign effectively highlighted the benefits of using Mastercard and aligned with the marketing objectives of both the brand and partner banks.
Huggies
For Huggies, I worked on projects focused on building a vibrant community of moms who felt connected to the brand. I developed copy for the "Más Abrazos" initiative across Latin America, wrote scripts for the podcast, created blog content, and optimized web pages for different countries. The tone was consistently joyful, positive, and motivating, aimed at celebrating motherhood and supporting parents. Every piece of content was crafted to strengthen the brand's relationship with moms and nurture a sense of belonging and support.
INSTAFIT
For Instafit, I focused on crafting content for a wellness-oriented brand, where the goal was to inspire people to subscribe to the app and pursue their best selves. I created copy for social media and email marketing campaigns, emphasizing motivation and encouragement. The tone was uplifting and positive, aiming to drive engagement and help users stay committed to their fitness journey. Every message was designed to resonate with the audience’s aspirations and reinforce the brand’s supportive community.
